Mozzies on the run!
13 January 2012
Mozzies: They can fly but they can’t hide! That’s the sentiment behind Malaria No More UK’s latest awareness campaign: Nowhere To Hide.
Mosquitoes are highly adaptable and resourceful bloodsuckers, they’ve existed for well over 4,000 years, guilty of causing widespread loss of life and suffering through the ages - from Tutankhamun and Mother Teresa to Didier Drogba and Cheryl Cole - no one is immune.
However, Nowhere To Hide shows the balance of power is shifting and shares the good news that global efforts to fight malaria are already saving over 485 children’s lives every day.
The campaign features a wily malaria-carrying anopheles mosquito hiding behind a series of seasonal disguises: Mozzy Santa for Christmas, Mozzy Bunny for Valentines and Easter and the Mozzy Classic Disguise in the lead up to World Malaria Day on 25 April. There’s also a 30 second animation featuring the complete collection of disguises and a swatting great finale!
Nowhere To Hide has been created on a shoestring of goodwill thanks to the generous time and talent provided at low or no cost from creative agency Kindred, award winning wildlife photographer David Maitland and the London School of Hygiene and Tropical Medicine whose state of the art Malaria Centre provided mosquitoes and a setting for the shoot. Maitland, a well seasoned insect photographer says: “I’ve travelled in many tropical climates, been bitten by mosquitoes and seen the impact of malaria. It’s a truly awful disease and I’m proud to do my bit to help support such an important cause".
Kindred’s Creative Directors for the campaign, Anton Ezer and Ben Friend created a mosquito backing track for the animation playing kazoos while Senior Art Director John Merrimen, volunteered his left arm as blood bait for two hours to facilitate the shoot. Anton Ezer says: “It is very exciting for Kindred to be part of the Nowhere To Hide campaign. Malaria No More UK works tirelessly to help eliminate this terrible disease and we hope the humorous approach we adopted for the campaign will inform a wider audience about the charity and just how much progress they have made.”